If you’re struggling to get clients it is most probably because you aren’t being visible. If you don’t put yourself out there, then your prospective clients will never find you and know the amazing gifts you have to offer.
Visibility is key to your business success, but many find it scary and therefore avoid it altogether.
When you are visible you are able to demonstrate and share your expertise which builds the know, like and trust factor which is required for people to work with you.
It is commonly known that it takes 7 touch points before someone decides to buy from you or work with you, however, this is more like 13 touch points now as we are exposed to so many messages every single day.
So standing out from the crowd and getting your ideal clients to know you and choose you is key.
Don’t beat yourself up about this, it’s totally natural to feel scared and vulnerable, just take baby steps and it will become easier.
I can totally relate to this.
When I first started my style consultancy I was really fearful of putting myself out there as I felt so open to potential judgement. But as soon as I started I actually realised that I opened myself up to support, encouragement and exciting opportunities, and this gave me the confidence boost I needed to continue.
I’d love to share with you some of the steps that helped me gain visibility in my business.
- I started networking at events
As daunting as it can feel to walk into a room full of strangers and introduce yourself, seek comfort in the fact that everyone is probably feeling the same and everyone goes out of their way to be inclusive.
Nothing really beats meeting people face to face and sharing your mission in person. It enables you to share your story and your passion.
This is a great way to build relationships for future collaborations too. It was at a networking event where I connected with the magazine that I am now have my own column in every edition.
- Guest blogging / feature writing
This is a great way to share your expertise with a wider audience.
Remember that who you associate yourself with is all part of your personal brand, so choose blogs that you feel are aligned to your own brand.
Guest blogging led to me being interviewed on BBC Radio. I would never have imagined that the blog post I wrote would lead to that extra exposure.
- Live streaming
FB lives allow your audience to get to know you better. You become familiar and more relatable.
If you struggle writing then speaking your message can be even more impactful.
- Run your own Facebook Group
Create a community and share your expertise. This will definitely boost the know, like and trust factor.
Here are some other ways to become visible
- Emailing your list / newsletter
- TV/radio/podcast interviews
- Blogging / vlogging
- Public speaking
- Hosting your own podcast
- YouTube
- Social Media (daily publishing)
- Social Media advertising
- Twitter chats
- Contribute to other FB groups
- Digital advertising (Google adwords)
- Referral networking
- Brand ambassador
- Sponsored campaigns
- Shared posts
It is best to only focus on a couple of these to start with and do them consistently.
There are a few things that are important to know before you start planning your visibility.
Who is your ideal client? What is the message you want to share? This will help you determine which method is best to use.
Make a clear content and visibility plan and stick to it. You will be surprised at the opportunities that come your way and your dream clients will be desperate to work with you.
If you are a new or aspiring female entrepreneur who is struggling to get visible then I would love to help you put together a visibility plan that will get you noticed by your dream clients.